About

Creative know-how with a personal touch

Glo Creative is an advanced team of experienced advertising agency talent, who deliver top caliber work without the New York agency price tag. We work across 360° platforms, including Digital, Social Media, Print, Broadcast, and PR.

We are powered by creative ideas. Our team comprises amazing creative talent that’s been working together for years, developing a workflow unusual in the industry. We are a unique group of designers, writers, technologists and radical thinkers that work as one to meet each client’s objectives and achieve great results. Whether the goals for your brand are local, regional, or national in scale, we will adapt to meet your advertising and marketing needs.

What sets Glo Creative apart from other digital agencies is our absolute dedication to each client’s needs. We go the extra mile to care for each client’s success as if it were our own. Our goal: We succeed when our clients succeed.

Glo Creative’s team players have “real world” experience and wide industry expertise, so each client gets more than just technical and creative services. We go further, and act as professional consultants to our clients’ businesses.

Big ideas don’t have to break your budget. We bring together the best independent minds in the industry to give you leading-edge advertising and smart marketing solutions.




Michael Glovaski
Creative
Managing Partner
It began at Deutsch Advertising New York when Michael Glovaski worked on the iconic launch of IKEA in America as one of famed adman Donny Deutsch’s team creative. During his three-year tenure there as Art Director, Michael learned from the best in the advertising business working on multi-million dollar campaigns for fashion labels as Louis Vuitton, Swatch, British Knights and “People First” Presidential Campaign for Clinton/Gore.

His next step in Manhattan was Creative Director at Euro RSCG/Havas Worldwide where he had a string of successful campaigns for name brands Philips Electronics, Lean Cuisine, Coppertone, Dr.Scholl’s, Ambien, Claritin and Subway.

Between 2003 and 2006 Michael Glovaski was the Worldwide Creative Director Responsible for Samsung’s Global Brand. Michael led the creative team that developed brand strategy and development for the 2004 Olympic Games in Athens, Greece. and the Samsung NFL Partnership featuring four legendary NFL quarterbacks - Dan Marino, Troy Aikman, Steve Young and Boomer Esiason - and Samsung’s award winning “Chairman” advertising campaign. The highlight of Michael's achievements in 2005 was helping Samsung reach 79.6 billion in global sales.

In 2006 Michael developed an integrated mobile phone advertising and branding campaign that boosted Samsung's mobile phones sales to a new record of 118 million dollars.

Over the years, you might have seen Michael’s award-winning commercials on TV at intermissions during the Super Bowl or the Olympics in Athens-campaigns like Subway Eat Fresh, Philips Electronics “Getting Better,” Dan Marino-Samsung NFL, Samsung Olympics or Claritin “Clear.” In print, Michael’s adwork has appeared in The New York Times, Adweek, Black Book, Advertising Age, Photo District News, ADDY Awards and Creative Ad Review. In 2005, he received Wired Magazine’s prestigious Diamond Award for Best Corporate Campaign for his stellar work on Samsung.

Throughout his notable career, Michael has worked with some of the world’s greatest visionaries - Annie Leibowitz, Albert Watson, Guzman, Walter Chin, Tarsem, Gerard de Thame and Jerry Bruckheimer.

In 2013 Michael launched, Glo Creative, a young, innovative advertising & marketing agency in Miami’s downtown creative district. With an enviable roster of international luxe brands from Bugatchi, Azimut Yachts, Christopher Designs, Replete Cosmetics, Alcora, Monat Global to HR Pharmaceuticals.
 


Joe Korff
Business Development
Managing Partner
Born and raised in Schenectady, New York, Joe was educated at Lehigh University. His aptitude for production led him to a successful career in business, holding positions as president of various prestigious companies, including Admirals Group, as well as PowerBore Sleeves, a manufacturer of cylinder liners for performance and diesel engines. In addition to PowerBore, he also held the title of president at Quaker City Castings, an ISO registered producer of steel, stainless steel, iron, alloyed iron, and ductile castings.

Joe’s most recent endeavors have taken him toward new technology. He is president of Angelbook, a unique e-commerce platform that utilizes solar power in off-site camera technology. Most recently, it was Glo Creative’s proficiency in e-commerce and 360° marketing that piqued Joe’s interest. He saw potential in the agency to become leaders in the field.

When not racking up outstanding titles and achievements, Joe’s other interests include boating, traveling, and auto racing. He is pleased to join Glo Creative as advisor and Chairman of the Board.
 


Harry Redlich
Creative Director
Harry has over 20 years in the advertising business. He started out as a copywriter, and now he is an Executive Creative Director managing a large creative department in a busy agency. He has worked on accounts such as Honda, Acura, DIRECTV, The Miami Marlins, Bank of America, eHarmony, Florida Power & Light, Ikea, and many, many more. Budgets and deadlines are important to him and he knows how to bring a project in on budget and on deadline. Every client is different, with unique challenges. Harry's goal is to ask the right questions to find the most clear and concise strategy, and then run with that strategy to create engaging and hardworking communications for the client.
 


Ricardo Wendel
Citrus Digital
Partner
Ricardo is the founder of Citrus7, strategic partners with Glo Creative, with 16 years of experience in the online market. He’s worked with international brands, such as Volkswagen, General Motors, Faber-Castell, Dannon, Monsanto, Ambev, Lego Education, and Olympic Committee. Ricardo is a specialist in creating and innovating new and previously used products and devices via the Internet and online media relations.
 


Gisele Roth
Citrus Digital
Partner
Gisele is a Communications professional with 16 years of experience. She has extensive experience in digital marketing, branded content, as well as special projects utilized through the media. Gisele has worked for many well-known advertising agencies, communication groups, media consultants and clients, such as Young & Rubicam, Mastercard, Ford, Johnson & Johnson, RoC Cosmetics, Vivo, Bradesco, Medley Generics, Wyeth Pharmaceuticals, FTPI Group, Gradiente Eletronics, and Santillana Group.
 


Alvaro Povoa
Citrus Digital
Partner
Alvaro has 25+ years of experience being a professional photographer. He holds a worldwide portfolio in countries including Brazil, France, Italy, Spain, Greece, Switzerland, and the United States. Alvaro has worked for advertising agencies, such as Africa, AlmapBBDO, Y&R, F/Nazca S&S, Ogilvy&Mather Brazil, WMcCann, Neogama, Publicis, Talent, Leo Burnett, DPZ, Loducca, and Fischer. He has also lead world re-known campaigns for Ambev, Parmalat, Volkswagen, Mercedes-Benz, Toyota, Vivo, Dove, Unilever, Nestlé, Petrobrás, Ford, Bradesco, Motorola, Brastemp, General Motors, and Calvin Klein. Alvaro has been awarded with a Golden Medal for Best Campaign in CCSP, two Silver Medals for CCSP photography, and a finalist in the 8 Conrado Wessel Awards, ranking his work under the “Best 100 Advertising Photos of the Year”.
 


Gabriele Sheldon
PR
Gabriele is a dynamic public relations professional with proven expertise in leveraging social media, coordinating events and acting as a publicist to enhance a brand and grow business.She is uniquely qualified to lay the foundation of strong public relations and organic marketing campaigns given her time as an account coordinator at Oberhausen Marketing + PR, where she helped spearhead public relations efforts of several hospitality brands and new restaurant openings, and as the social media coordinator for Aventura Magazine, where she quickly expanded the magazine's internet presence, developed partnerships with top fashion brands including Rene Ruiz, and orchestrated the grand opening event for the Aventura ParkSquare real estate development project. In her spare time, Gabriele uses her social media savvy to share her beloved Miami-Dade County Animal Services rescue cat, Mr. Bigglesworth, with the world through social media, @thehangrycat. Gabriele is a graduate of Florida International University, with a Bachelor of Arts in Communications degree. In addition to studying as a full time student, she interned throughout her time at FIU for Ocean Drive Magazine's Marketing/Events department, Kreps De Maria and Carma PR. Gabriele believes strategic public relations and marketing efforts pave the pathway to a brand's success - she is passionate about having a hand in making someone's vision a reality.
 


Natalia Angarita
Senior Designer
Natalia is a creative and passionate professional with experience in multiple areas like graphic design, illustration, web design, branding, video editing and photography with over 8 years of experience in the advertising and communications industry. After graduation from Miami Ad School in 2011 Natalia has been involved in big projects for clients like Coca Cola Latin America, Nike, Univision, Ikea, Miami International Film Festival, amongst others. Her passion for all things creative has taken her to work in a variety of areas from writing content for a local online music magazine to developing the image and concept for a marketing and sales tool for the luxury real estate market.
 


Peter is a leading web developer with over 15 years of experience and hundreds of websites developed. His expertise is in web design and programming, ecommerce, training and technical support, email blast development, and product photography. Peter's website development work has provided outstanding results for clients in many industries, including specialty food, yachting/boating, social interaction platforms, industrial supply, restaurants, medical/physician, real estate, and many more.
 


Wagner Previato
MARKETING/STRATEGY/ COPYWRITING
Wagner has18 years of professional experience in marketing and advertising. His background includes brand positioning and strategy development, marketing plan development and implementation, account management, website development/SEO, global market experience, integrated marketing, campaign creation and development, digital marketing, P&L responsibility, fundraising and membership development. Wagner managed the national MCI creative account and General Motors creative and media accounts for the Latin America, Africa and Middle East regions. While finishing his MBA, Wagner was recruited to lead the marketing and membership departments of the NPR and PBS stations in South Florida. Wagner’s partnership with Michael Glovaski started in New York City in the mid 90’s and continues to this day. Together they bring a new perspective and direction to brands that value the power and clarity of data with the purpose and beauty of creativity.
 


KATELYN GIMBEL
Public Relations Manager
Katelyn brings a diverse array of experience in public and media relations, event production and experiential marketing. She began her career with Shirley & Banister Public Affairs, based just outside of Washington, DC, working with some of the most notable political strategists, politicians and authors. There she handled book tours, press conferences and national media outreach.

She went on to gain experience in hospitality PR and experiential marketing working for Linda Roth Associates, L2 Lounge, The GI Film Festival and RedPeg Marketing.

Katelyn has produced some of the most highly publicized charity events in Washington such as “Chance for Life,” an annual charity poker tournament and “The Funniest Celebrity in Washington Contest,” an annual amateur comedy show involving DC celebrities raising money for well-respected non-profits.
 


ROB LUEHRS
Director
Rob Luehrs began his career on the advertising agency side of the business, enjoying a highly successful career as an award winning creative director with several of New York’s most prestigious ad agencies, including BBDO, The Grey Group, Havas. McCann Erickson and Red Bull.

Rob transitioned to directing by debuting his spot for Nike titled “Shutter Speed” that was featured in SHOOT Magazine’s 2007 New Directors Showcase at the DGA Theater in New York. What followed was a laugh out loud campaign for Crunch Gym, and a hilarious AICE winning spot for Starburst. Rob also wrote and directed an outrageous Doritos spot for the “Crash The Super Bowl” contest titled “Break-a-Leg” which was also selected as a finalist in the 2010 Association of Independent Commercial Producers’ AICP Show. Rob’s diverse agency and directing experience covers a wide range of categories from beer to high fashion and nearly everything in between. His awards include One Show Gold, CLIOs, Effie’s CA, AICE and NY Art Directors Club.

Rob often works in the style of the European auteur filmmakers, taking projects from inception through editorial; collaborating on the concepts with creatives, producers and visual effects teams throughout the process. What is consistent in his work is his keen storytelling sense, collaborating approach, strong casting skills and a true commitment to deliver the performance the project needs. Most recently, Rob has added writing and producing skills to his resume with his creation of “The Opposite Of You” content series for Red Bull.

Rob’s passions include, windsurfing, mountain biking, and fly fishing. And on weekends, Rob is doing his best to mold his daughter into the next kite boarding world champion. Rob resides on the east coast with his wife and daughter, in either his Florida or Connecticut home.